![A picture of three iphones showing the Apple Mail app in iOS 7. All the messages and photos were made up.](https://cdn.uploads.micro.blog/85682/2023/fc198d21-1188-44ff-a1a9-16ab30c10134-1998x1368.jpg)
If there is still mystery in Apple events, it is located here, in the uncanny fictional world suggested in these images: Who are these people? And what is wrong with them that they text like this?
A literary history of fake texts in Apple’s marketing materials