Sony wants a future of interactive advertising, patents transformation of ads into games | Digital Trends

This is a legit illustration from an advertising patent. The juxtaposition of the viewer exercising control over the experience of watching the ad by debasing themself in a dramatic gesture of surrender to the brand is simply sublime. The bullet hanging in the air, suspended both by the magic of the freeze-frame and by an invitation to participate in the globalized corporate-efficient murder of the planet, is just the cherry on top.

randomWalks @randomWalks