When the company that bought the brand itself went out of business in 2001, Peterman bought the name back with the help of John O’Hurley, the actor who played J. Peterman on “Seinfeld.”
Robin Rusch: The many lives of J. Peterman
"Had I been smart, back then, I would have slashed the number of products, slashed the overhead and taken the company back to a profitable position."