The price that fair-minded readers WANT to buy digital comics at is starkly different from what they are currently set at.
brianwood: The digital question mark
Dear comics industry, I stopped buying print comics right around 1990, but I literally yearn to buy digital comics at the right price. I am certain that, for every person buying your printed books weekly, there are on the order of 100 of us wishing it were just a bit more convenient and affordable to pick the comics habit back up. Please get this right before too many creators give up on the medium! Sincerely, Adam