Those markets are geared to shoppers who want to buy in bulk at the lowest possible price in order to pickle, can, dry and freeze, Mr. Woods said — unlike urban markets, where customers pay double rural prices and typically eat what they buy right away. “You won’t see certified organic products or any fancy marketing,” he said of rural markets. “It’s a very different world.” Ms. Hamilton began selling about 10 years ago when her garden produced more than she could handle. She knows she could charge more but doesn’t, because her customers “are struggling just like me.”
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