Douglas Rushkoff » Me being mad

Facebook and Twitter are restoring some of the basic functionality of the early ’90s Internet, so now people are going, “Wow, people can share things in a peer-to-peer way, and there must be a way for highly branded, centralized corporations to exploit that, right?” But the trick is that it’s really hard, because if this is a peer-to-peer technology revolution, then it necessarily reduces our dependence on highly centralized brands for meaning and supply.

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