the natural oral-care category

We'll be a stand-alone subsidiary, and we have a commitment from Colgate that our formulas will not be tampered with.

Colgate will buy Tom's of Maine - The Boston Globe. "Other New England companies that focus on natural ingredients have also sold to bigger players in recent years. The list includes ice cream's Ben & Jerry's (Unilever PLC); Nantucket Nectars of Juice Guys fame (ultimately bought by Cadbury Schweppes); and Stonyfield Farm yogurt (Groupe Danone, a French company known for its Dannon brand yogurt)."

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