[Brian Shaw] Unmentioned on any Mac/Apple web site that I can find is the fact that neither of the new iPods includes the remote control or case. They are both options with both units (see iPod specs). Furthermore, only the 40GB includes a dock.
Since all three of these options have a $39 price tag, it is not correct to state that the new units reflect a $100 price reduction from current models. For example, a 20GB 3rd-generation unit, which included a dock, case and remote, listed for $399. The 20GB 4th-generation lists at $299, but add the optional remote, case and dock, and it costs $416, a $17 price increase!
Put another way, I now can get a 40G iPod without paying for an iPod sleeve and a featureless remote.