The Conshohockon store is only the second IKEA unit to organize merchandise departmental grids. First-time customers will be directed onto the familiar IKEA trail, a traffic pattern designed to lead them through the entire store. But, with just a little familiarity, Cashman said, shoppers will be able to easily reach individual departments such as kitchen or lighting. So the new store becomes easier to navigate for the shopper who is accessorizing a room rather than organizing one from the ground up. To make things even easier, IKEA has repositioned the cafe at its new Philly metro location. With a central position that looks out across the store, it is an ideal point from which to plan a shopping excursion.