The Journal News, serving Westchester, Rockland and Putnam Counties in New York: Inside IKEA
Although IKEA is associated with a streamlined modern style emphasizing bright colors, bold patterns and wood a shade paler than blond, the company actually has four distinct style groups:
- Scandinavian is reminiscent of that look made popular during the 1950s, wood stained to mimic teak and the use of minimum color.
- Young Swede is geared toward a more youthful customer, either single or with a young family, with unfinished woods customers can personalize, pale wood, strong color and more daring designs.
- Contemporary reflects current trends, which now include such '70s hallmarks as minimalism, bold colors and graphics.
- Country features more traditional wood furniture, sometimes painted white, floral fabrics, and, recently, more Swedish folkloric patterns on rugs and embroidered pillows.
