you might feel that you have become the bomb

With the war rolling ahead on television, you the viewer are made a part of the invading army. Even the local meteorologists participate in the illusion. They give two weather reports: sunshine in New York, sandstorms in Basra.

Meanwhile, just as the audience feels a part of the army, the army becomes part of the audience. American troops on an aircraft carrier watch CNN to see how the war is playing and progressing. Soldiers are watching other soldiers on television.

That is, there is general confusion as to who is acting and who is watching. And at the crux of the confusion are the traditional eyewitnesses to war, the journalists, "embedded" with the troops. Are the television cameras the witnesses to war, or are they part of the weaponry? Or both?
New York Times: McLuhan's Messages, Echoing in Iraq Coverage.
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