The Hybrid Thank You Card Project

The problem with [SUV ticketing] campaigns is that they target people who have already made a multi-year commitment to a particular vehicle. Such folks are very unlikely to change their behavior based on a slip of paper put under their windshield, or a bumpersticker stuck on their wide, bloated backsides. They have made wickedness their lifestyle choice. They are a lost cause.

The hybrid owners in your area have taken a substantial risk in choosing a young, largely unproven technology in an effort to conserve the environment and cut down on foreign dependencies. These owners deserve to be showered in your love and affection.

The least you could do is leave the hybrid owners a thank you card now and then.