'swarming' catches on in US

"It's the search for peak experience, something that's really going to be special," says Adam Eidinger, a District political organizer. "It happened to me just last week. There was a concert at Fort Reno -- Fugazi." His cell rang. "There's this guy, Bernardo, who's one of the biggest swarmer cell-phone people I know." Came the restless call: " 'Where are you? There are all these people here!' And he wasn't just calling us. He called 25 people. Pretty soon everybody he knew was sitting on the grass, and none of them knew they were going to be there that morning."
Washington Post: Cell Biology.
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