Abercrombie should be held responsible

Abercrombie should be held responsible for the false and misleading message it has sent the public: that it's harmless fun to portray Asian Americans as coolies, laundrymen and rickshaw drivers, because everyone knows better and there no longer exist any problems of racial discrimination, harassment and violence based on the misconception that Asian Americans are exotic foreigners.

Federal Trade Commission rules require a business who engages in misleading advertising to spend 25 percent of its advertising budget on corrective advertising. By analogy, activists should demand that Abercrombie dedicate one-fourth of the costs it incurred in designing, manufacturing, distributing, and marketing the T-shirts to educate its own employees and the general public regarding historical and continuing racial discrimination against Asian Americans.