It's easy to forget that

It's easy to forget that the Web had that brief period where there were no commercial sites at all, and people did all kinds of strange and interesting and stupid stuff with that space for the hell of it out of weird obsessions or whatever. And they were, in a sense, necessary for laying the foundation for the commercial Web, because the Web wasn't some kind of unoccupied territory; it was fucking nonexistent until people evoked it into existence by creating what the business geeks call "content."