the case for object-centered sociality
The social networking services that really work are the ones that are built around objects. Flickr, for example, has turned photos into objects of sociality. On del.icio.us the objects are the URLs. EVDB, Upcoming.org, and evnt focus on events as objects.
zengestrom.com: Why some social network services work and others don’t Or: the case for object-centered sociality. I hadn’t thought about it this way before, but in my experience it’s certainly true.