bugmenot, your friend and mine
Chris Hoofnagle of the Electronic Privacy Information Center in Washington, D.C. says sites will be pushing for even more invasive disclosures as demographic data becomes muddied by peeved users who practice "self-defense" by registering themselves as 110-year-old surgeons from Bulgaria named Mickey Mouse.
"The marketing is becoming less effective, so the marketers are pushing for more invasive registrations," he said. "They know specifically what articles I'm reading, they know all about me, and I know very little about them. It's a complete imbalance of power."