Semiograds, by Paul Greenberg
Boston.com / News / Boston Globe / Ideas / The semio-grads
Semiotics is about how we derive meaning from context. In the context of this article, those who like "This American Life" may have been drawn in because "Ira Glass" signifies a certain quirky intelligence. Meanwhile, those of you who never heard of Ira Glass but who recognized the words "public radio" have probably already abandoned this article, because you associate public radio with being all alone on a Sunday afternoon and have concluded semiotics might be similarly isolating.