The Conshohockon store is only the second IKEA unit to organize merchandise departmental grids. First-time customers will be directed onto the familiar IKEA trail, a traffic pattern designed to lead them through the entire store. But, with just a little familiarity, Cashman said, shoppers will be able to easily reach individual departments such as kitchen or lighting. So the new store becomes easier to navigate for the shopper who is accessorizing a room rather than organizing one from the ground up. To make things even easier, IKEA has repositioned the cafe at its new Philly metro location. With a central position that looks out across the store, it is an ideal point from which to plan a shopping excursion.
DSN Retailing Today: IKEA eyes aggressive growth: New Philadelphia prototype hints of future. I'm off the deep end with this IKEA obsession. Any advice?
Comments
Posted by: gwen | September 22, 2003 3:36 AM
I can't offer any advice. My apartment is basically an IKEA satellite showroom.
I think they're very good at what they do.
Posted by: LionIndex | September 22, 2003 8:16 PM
Hm, I, too, have been thinking of IKEA lately, oddly enough. Me and Pagan moved into an apartment twice the size of our other with lots of sunlight, hardwood floors, and soon we are going to rent a truck and drive to IKEA to redo the place. They are cheap, feature nice designs, and at least presently espouse to pro-environmental standards. Er . . . down with Bush!
Posted by: dr. menlo | September 23, 2003 6:50 PM
to further add to the wonders of Ikea, imagine being in an Ikea in Hong Kong and all the product descriptions are in Swedish and Cantonese Chinese.
Posted by: d fresh | September 23, 2003 7:57 PM
We are off IKEA entirely 2 years+. It's great!
Posted by: David Jacobs | November 12, 2006 10:45 AM