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know your enemies: separation, reductionism, idealisation

"A democratic civilisation will save itself only if it makes the language of the image into a stimulus for critical reflection - not an invitation for hypnosis." - Umberto Eco

Here is the three-minute flash animation used as a preliminary investigation for Kevin Lo's thesis project, over at LOKi design labs. "The animation presents a criticism of advertising's adverse role in society, the means by which it commodifies meaning (separation, reductionism and idealisation) and presents a call to arms for designers to challenge it." (via ActionPixel, "an [excellent] resource for both designers interested in promoting social change, and activist groups in need of graphic design", in turn via the War page (check out the KFC - AKA Kuwaiti Field Chicken - logo!) at bodyprojectnet.)

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