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I am trying to use ridicule and social embarrassment to change the habits of the American consumer. Increasing publicity will turn the SUV from a status trinket to the badge of shame that it is. In the old days society had a pillory to shame people out of anti-social behavior. Today we have the mighty bumper sticker.
Rules:
1. I only tag the big ones. I tag in the affluent suburbs where they never get dirty or use the 4 wheel drive.
2. I don't tag commercial vehicles like contractors or any business affiliated vehicle.
3. I don't retag vehicles that I recognize as already tagged
4. I only tag late model vehicles, not some beat up old Suburban some poor soul has inherited.
5. I don't tag just because it's a four-wheel drive vehicle. Only the types that never use 'em (soccer mom's etc.).
That leaves 85%.